Al Toobi New Enterprises

About Our Company

Al Toobi New Enterprises is a new F&B and Services company established in the late 2013 with a sole purpose of bringing to the Sultanate of Oman unique brands and services to the local environment. With the idealistic leadership of its CEO, Mr. Ismail Al Tubi, we introduced our initial brand called Italian Barrista Cafe (IBC) that was launched in August 2013. Eventually, with humble success we expanded with 8 more IBC outlets in Sohar, Salalah, Suwaiq and other in Muscat (Qurum PDO road, Araimi Boulevard Al Mouj) Araimi is Armi & Al mouj is A mouj) Other brands were launched as well, namely Pristino Coffee, Magic Trailer (Mexican dining concept) Al Marzab Restaurant (Oman and Arab concept cuisine), and diversified the businesses with Services such as Catering, Laundry and Supplying of Kitchenware products. We are expanding our business and operations globally. Starting with opening our brand outlets at Prime locations in Dubai and Abu Dhabi.