Digital Marketing Executive Job in Dubai

Position: Digital Marketing Executive

We are seeking a Digital Marketing Executive to join our team and contribute to the planning, execution, and optimization of our online marketing efforts. The ideal candidate will be passionate about marketing and technology, with a strong understanding of digital marketing concepts and best practices.

Roles & Responsibilities:
- Formulate strategies to build a lasting digital connection with consumers.
- Plan and monitor the company's presence on social media platforms such as Twitter, Facebook, etc.
- Launch optimized online adverts through platforms like Google AdWords and Facebook to increase company and brand awareness.
- Actively participate in SEO efforts, including keyword and image optimization.
- Prepare online newsletters and promotional emails and distribute them through various channels.
- Provide creative ideas for content marketing and update the company website.
- Collaborate with designers to enhance user experience.
- Measure the performance of digital marketing efforts using various web analytics tools such as Google Analytics and WebTrends.
- Stay updated on online marketing trends and keep strategies current.
- Maintain partnerships with media agencies and vendors.

Requirements:
The ideal candidate will possess the following qualifications and skills:
- Proven experience as a Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Proficiency in web analytics tools (e.g., Google Analytics, NetInsight, WebTrends).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking abilities.
- Excellent communication and interpersonal skills.
- Bachelor's degree in marketing or a relevant field.