Product Marketing - Business Banking

Job Opportunity: Product Marketing - Business Banking

Role Overview:
We are seeking a creative and analytical Product Marketing Associate/Manager to lead our business banking product marketing initiatives. This role requires an individual with a deep understanding of the digital banking landscape and the ability to develop effective marketing strategies for our business banking products.

Key Responsibilities:
1. Develop and execute marketing strategies for business banking products, aligning with brand and business goals.
2. Conduct market research and competitor analysis to identify trends and opportunities in business banking.
3. Collaborate with product development teams to translate product features into compelling marketing messages.
4. Create and manage targeted marketing campaigns across various channels, including offline channels.
5. Work with the product team to create go-to-market strategies for product and feature launches.
6. Analyze campaign effectiveness and adjust strategies to optimize results.

Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field is preferred.
- 3+ years of experience in product marketing, preferably in digital banking or fintech.
- Knowledge of business banking products is a plus.
- Experience in developing and executing marketing strategies.
- Excellent communication, presentation, and analytical skills.
- Proficiency in digital marketing tools and platforms.

What We Offer:
- [Mention any specific benefits, work culture, or opportunities for career growth].
- [Highlight any unique aspects of the company].