ECommerce Executive - FMCG Industry

Job Title: ECommerce Executive - FMCG Industry

Key Responsibilities:

- E-commerce Strategy Development:
Lead the creation and execution of strategic e-commerce initiatives that align with the company's overall objectives, driving profitable growth.

- Website Management and Optimization:
Take full ownership of the website's operational capabilities, including aesthetics, functionality, and content, ensuring a seamless, engaging, and efficient user experience.

- Data-Driven Performance Analysis:
Utilize advanced analytics to analyze each point in the growth marketing funnel, testing and implementing winning strategies to acquire and convert new eCommerce and subscription customers.

- Third-Party Integrations:
Leverage analytics tools to monitor key performance indicators (KPIs) such as click-through rates, bounce rates, and customer retention rates. Use this data to make informed decisions that optimize website performance and refine marketing and site strategies.

- Operations:
Manage day-to-day operations and develop, maintain operational procedures for e-commerce activities, including order management, customer service, and fulfillment, ensuring alignment with business operations.

- Product Management:
Oversee the online product catalogue, ensuring it reflects the brand, aligns with market demand, and is effectively promoted to maximize sales potential.

- Promotions & Pricing:
Manage product promotions and pricing strategies to align with inventory and sales objectives. This includes introducing new products and phasing out underperformers.

- Customer Experience and Service Management:
Handle customer service escalations, providing solutions for complex issues that arise from online transactions to ensure a positive customer experience.

- Technical and Security Oversight:
Ensure that the e-commerce platform is robust, secure, and compliant with all relevant regulations, safeguarding customer information and company data.

- Vendor and Partner Management:
Manage relationships with external vendors and technology partners to ensure they meet the business's needs, negotiating contracts that favor the company’s interests.

- Innovation and Market Adaptation:
Stay abreast of emerging e-commerce trends and technologies, adapting and innovating the company’s approach to maintain a competitive edge in the market.