Digital Marketing Specialist

Digital Marketing Specialist

Roles & Responsibilities

Overall Summary:
As a Digital Marketing Specialist, you will be tasked with developing, implementing, and managing digital marketing campaigns to promote products or services. Utilizing a range of online marketing strategies including SEO, SEM, social media, email marketing, and content marketing, you will aim to drive customer engagement and acquisition. Your role will also entail analyzing data and monitoring performance metrics to optimize campaigns and ensure a robust online presence for the company.

Responsibilities:

- Develop and execute digital marketing strategies to increase online traffic to the company's website and social media platforms.
- Manage digital advertising campaigns across various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze and report on the performance of digital marketing campaigns using tools like Google Analytics and social media insights.
- Optimize website content and user experience to enhance search engine visibility and organic traffic.
- Create and distribute engaging content for the company's website, blog, and social media channels.
- Monitor social media platforms for trends and opportunities to engage with the target audience.
- Collaborate with the design team to produce visually appealing graphics and videos for digital marketing campaigns.
- Stay abreast of the latest trends and best practices in digital marketing and recommend new strategies to achieve business objectives.

Requirements:

- Bachelor's degree in Marketing, Communications, Business, or related field.
- Strong understanding of digital marketing strategies and best practices.
- Proficiency in Google Analytics, SEO tools, and social media platforms.
- Experience in managing online advertising campaigns and analyzing performance metrics.
- Excellent written and verbal communication skills.