Digital Marketing Specialist

Job Title: Social Media Marketing Specialist

Roles & Responsibilities:

As a Social Media Marketing Specialist, you will play a crucial role in reaching new customers, engaging with current ones, and promoting new products or services. Here are the key responsibilities:

- Determine the appropriate social networks to use for promoting the company's offerings.
- Identify the target market and develop strategies to attract followers and engage with them.
- Act as a public relations expert, communicating with external sources to increase recognition for the company's products and brand.
- Increase site traffic through effective social media strategies.
- Track the results of social media campaigns and analyze their effectiveness.
- Continuously improve strategies to leverage different social networks effectively.
- Handle, update, and maintain the company's social media profiles and website to ensure they are in good standing.

Requirements:

We are seeking a candidate with the following qualifications:

- Proven experience as a Social Media Marketing Specialist or similar role.
- Strong understanding of various social media platforms and their dynamics.
- Excellent communication skills, both written and verbal.
- Ability to analyze data and track the success of social media campaigns.
- Creative thinking and ability to develop engaging content.
- Proficiency in managing social media profiles and websites.
- Prior experience in public relations and target market identification is a plus.